Reyena Valuation

Reyena Valuation Framework (Pre-Revenue, Prototype Stage)

1. TAM (Total Addressable Market):

• U.S. dash cam market alone expected to surpass $4 billion by 2027.

• Adding radar detector, live-streaming, and app-controlled safety tech puts Reyena in a converged smart auto-security category, broadening the TAM to $6–10 billion+ globally.

2. Pricing Strategy:

Product Price Est. Gross Margin Est. Unit Cost

Reyena $499 ~60% ~$200

Reye $349 ~55% ~$160

Eyena $299 ~55% ~$140

Eye        $199 ~50% ~$100

3. Conservative Projections (3-year model):

Assuming modest ramp-up with niche B2C + fleet B2B hybrid:

• Year 1: 10,000 units @ avg $350 = $3.5M revenue

• Year 2: 35,000 units = $12M

• Year 3: 100,000 units = $35M

• Gross Profit: ~55–60% average

Valuation Estimate (2025 Prototype Phase):

Using Comparable Multiples for Hardware Startups:

• Pre-Revenue, IP-Protected Hardware (with team, prototype, market need):

$2M–$5M pre-money valuation typical

• With working prototype, patents pending, clear pricing strategy, and multiple SKUs:

$5M–$10M valuation justified

Updated Valuation Range:

$7 million – $10 million (pre-seed to seed stage)

This reflects Reyena’s:

• Patent-pending IP

• 4-product line potential

• Advanced livestream + radar + navigation integration

• Founder traction + experienced project manager (Inventress)