REYENA

Reyena Business Plan

“Accountability. Security. Connection.”

Founder

Hugh Carter

CEO of Reyena, Honorably Discharged U.S. Army Veteran

Served during the Lebanon Crisis and Operation Urgent Fury in Grenada

Executive Summary

Reyena is a first-of-its-kind, all-in-one vehicle surveillance and navigation system. Engineered with precision and purpose, Reyena integrates a radar detector with speed-stamped recording, a four-eyed dash camera system (front, rear, and both sides), live-streaming to Facebook via cloud, touchscreen GPS navigation, WiFi/Bluetooth connectivity, and an app-controlled on/off monitoring system.

With three patents pending, Reyena stands as a revolutionary tool in the world of automotive safety, designed to empower drivers through increased accountability, transparency, and community connection. The name Reyena,LLC is a Licensed Registered Trademark

reyena.org

Meet the Team

Hugh Carter – Founder & Inventor

• U.S. Army Veteran

• Lifelong problem solver and advocate for safe driving

• Passionate about technology that protects and empowers

Lisa Ascolese – Project Manager

• Known as The Inventress

• CEO of InventingAtoZ.com

• Product development expert with featured launches on HSN and QVC

• Acquaintance of Robert Herjavec from Shark Tank

• Renowned for bringing patented innovations to national retail

Gearhart Law – Patent & IP Counsel

• Managing Reyena’s three patents pending and legal protections

The Reyena Product Line

1. Reyena – The Ultimate: radar detector + four-eyed dash camera + GPS navigation

2. Reye – Radar detector + four-eyed dash camera

3. Eyena – Four-eyed dash camera with GPS navigation

4. Eye – High-definition four-eyed dash camera

All devices include:

• Real-time Facebook Live streaming

• Cloud storage options

• Bluetooth/WiFi connectivity

• App-controlled on/off scheduling

• Speed-stamped video recording

• Multi-angle video capture for external events

Market Opportunity

• Global dash cam market to exceed $7.5B by 2030

• Over 1 billion vehicles worldwide, most lacking full-angle video monitoring

• Rising demand for video evidence in roadside events and law enforcement encounters

• Major opportunity in gig economy, rideshare, family, and fleet security

Business Model

• Direct-to-Consumer via Reyena.org and Amazon

• Retail channels: HSN, QVC, auto retailers

• Subscription revenue from cloud storage and data services

• B2B partnerships: rideshare, insurance, law enforcement

Go-to-Market Strategy

• Launch via Kickstarter or Indiegogo

• Product showcases via HSN/QVC

• Leverage Lisa Ascolese’s media reach and product placement history

• Strategic partnerships with veterans’ groups, influencers, and auto safety advocates

• Social media campaigns on TikTok, Instagram, and Facebook featuring Reyena in action

Before COVID-19 changed the world, my original plan for Reyena was bold and community-focused: to manufacture the product right here in New Jersey, open a local warehouse, and create new job opportunities for fellow New Jerseyans. We even structured Reyena as a micro entity to support that mission.

But as we all know, the environment has shifted. After thoughtful conversations with my team, we’ve made the decision to pivot. We are no longer seeking a large seed investment to launch Reyena. Instead, we’ve identified a more strategic and sustainable path forward—one that keeps the vision alive while adjusting to the realities of today’s market.

I’m excited about what’s ahead and grateful for your continued support. I’ll keep you posted on when Reyena will officially launch. It’s coming—and it will be worth the wait.

Traction & IP 

- 3 Patents Pending
- Prototype completed
- Veteran-led brand with social impact mission 

Let's Build This Together 

Reyena isn't just a product - it's a platform for protection, connection, and visibility. Join us in launching a movement for safer, smarter roads. 

Why Now?

In a climate of growing demand for vehicle safety, community accountability, and real-time visibility, Reyena is positioned at the intersection of technology, justice, and innovation. We offer more than a product — we’re launching a platform that connects drivers to their surroundings and communities with power and protection in their hands.

Call to Action

I’m Hugh Carter, and Reyena is more than an invention — it’s a purpose. Let’s invest in a safer, more transparent future for drivers everywhere. Join me in building Reyena — a new way to communicate, connect, and collaborate with the community.

Contact:
Hugh Carter, Founder
[6093691413] | [coolhugh2@gmail.com] | [reyena.org] 

Veteran Owned. Purpose Driven. 

Vision

“I invented Reyena to help people who look like me — and those who don’t — have better security, transparency, and control in their vehicles. We’re building more than a product; we’re building trust, peace of mind, and community connection.”

— Hugh Carter